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Alaia Williams

Episode 45: Organization as a System: Why it’s Crucial to Business Success, with Alaia Williams

Alaia Williams is a business systems strategist and community cultivator based in Los Angeles, CA. Alaia works with entrepreneurs and small business owners around the globe, helping them build better businesses by connecting them with the resources they need to succeed.

What you’ll learn about in this episode:

  • The underlying challenges that all business owners face
  • Why organization is the most important system to put in place
  • How to start thinking about organization as a system
  • How to utilize the systems you already have in place to reorganize your business
  • Figuring out what is or isn’t working with your strategies
  • Identifying what you can do better and what is already going well
  • When in your business journey you can work with a systems strategist
  • Looking for systems you can develop to improve operations significantly
  • Functioning at the highest level using strategic systems
  • Keeping track of everything in your life and focusing on what is important

Ways to contact Alaia:

Podcast eBooks:

The Power of Two

Episodes 1, 2 and 3 collide to bring you summary of lessons learned and systems created around Vision and Key Initiatives that help drive success to companies and businesses.

The Transition to Automation

In Episode 25, Vera talks with Heidi Rasmussen, CEO and Co-Founder of one of Inc 5000’s fastest growing companies in America – freshbenies. This eBook highlights part of the conversation to bring out the best lesson in automation and on-boarding for startups.

Using IT Strategically

In Episode 29, Vera talks with Tom Grooms, Vice President, Information Technology, and Chief Information Officer for CF Industries. This eBook is your guide for seeing IT as more than just a faster way to do your accounting.

The ZFactor Methodology

In Episode 35, Vera talks with Cindy Goldsberry, founder and partner of ZFactor Group. This eBook shows you how to take your business from vendor to value creator.


Welcome to System Execution, the strategy and system behind today’s successful companies. Systems can make or break your company but here we’ll solve your physical, technological and psychological systems issues by connecting you with experts who have succeeded in overcoming those challenges in their own business and providing you the guidelines and tools you need to implement those same strategies for immediate results.

Now, here’s your host, Vera Fischer.

Vera Fischer: Today’s episode is sponsored by 97 Degrees West, the brand marketing agency located in Austin, Texas. 97 Degrees West serves regional and national companies in the healthcare, finance, energy and manufacturing industries. 97 Degrees West believes that an integrated approach to marketing that involves traditional and digital strategies that fit your customer’s buying journey yields the greatest impact on your bottom line. Go to www.97DWest.com to learn more.

Welcome to System Execution. A podcast devoted to using processes and systems to drive to a better outcome for your business. I’m Vera Fischer, your host. Many of you know that business success relies on systems. Systems can be physical such as a warehouse or a factory or technological, think software. While others are psychological systems such as checklists, work charts or your daily hot list.

Today’s guest is Alaia Williams. Alaia Williams is a business systems strategist based in LA, California. Alaia works with entrepreneurs and small business owners around the globe, helping them build better businesses by connecting them with the resources that they need to succeed.

She has been called an organizer, strategist, project manager, online business manager and more. No matter what the label, at the heart of it, Alaia’s goal is to take business owners from stuck, stalled and struggling with overwhelming to get things to a place where they can run their business with a greater sense of calm, clarity and confidence.

Whether you have questions on which kind of systems will make your life easier, you need help navigating through a sticky project or just want to outsource the parts of your business that drive you up the wall, Alaia is there to make it happen.

Welcome to System Execution, Alaia.

Alaia Williams: Thank you, I’m so excited to be here.

More on Alaia’s Background

Vera Fischer: Well Alaia, it is so great to have you on the show. Before we dive into your business strategist system, I’d really like to just talk to my listeners for a minute. Listeners, this is the first interview that we’ve had where we’re actually going to be on the other side of the process and system bench if you will. We’ve had interviewees that talk to us about what type of system or process to set up but Alaia is going to talk to us about how you bring someone in like her to analyze and look at the systems you have in place and she will walk us through that and then how she makes those recommendations.

Alaia, before we get started, why don’t you tell us a little bit more about yourself, your experience and how you became a business systems strategist.

Alaia Williams: Yeah, well to me it all feels very organic. I got my start in entrepreneurship over ten years ago and I actually started out as a professional organizer so I was helping people clear clutter and organize their homes and offices. As I was working with my clients, a lot of them were business owners and I like to call LA the land of the slash slash slash because you usually find people who do more than one thing so even if I was helping a client in their home, they might have had a side business or they were running a business out of their home or garage.

I was getting a lot of exposure to business as I worked on various projects. I also started a meetup here in LA for entrepreneurs and so as my world was filling with friends and colleagues that were business owners, I started to hear more about what people’s underlying challenges were.

It was interesting because around this time we were in the midst of the recession and people were really seeing organizing as a luxury. Now as an organizer, I understand that it wasn’t but I could totally understand why it wasn’t something that people were prioritizing at that time. I took that as an opportunity to talk to my clients, particularly the ones that owned business about the underlying structures and foundations of their business. Their systems and it really grew from there.

I was really, in the beginning, speaking from my own experience, a lot of them were asking me how I was juggling things, how I was so on top of this thing or that thing or for example, I had this client, he was a photographer on the side but was making probably more money on his side photography business than in his day job career. He wasn’t invoicing clients. I had to tell him if I had a ten thousand dollar job that needed to be invoiced, you bet that would be the first thing I would do in the morning.

Vera Fischer: Yes.

Alaia Williams: And he was no, yeah, and he was not keeping track of who had paid, he had misplaced checks. I mean the misplaced checks was why he and I started working together in the first place but the whole money piece of his business, not being able to find checks, not sure who he invoiced and who had paid. You know, the first thing that we did outside of organizing his home office was sit down and come up with a process for his you know, his billing, his invoicing that sort of thing and it really grew from there. So at first I was finding like current clients that I could plug myself in in that way and then as my business grew, that became the focus of many of the projects.

Defining the Business Systems Strategist Role

Vera Fischer: Well, I think that’s a really great segway to you explaining to our listeners what exactly is a business systems strategist?

Alaia Williams: (laughs) Yeah, that’s a great question and it’s something that I … It’s a term I landed on. I’m sure I’m not the only one who calls herself that but for me, you know as you mentioned in the intro, people have called me so many things over the years and to me, I boiled it down as business systems strategist because I really feel that that’s what I’m helping people do, strategize and figure out which systems are best for their business and are going to make their lives easier.

I believe that people have systems, whether they realize it or not. A lot of people come to me and they’re like I have no systems and everyone has got at least one system. Whether the system is working or not is another story but everyone has got some kind of system, process, way of doing things and I’m there to either help put new things in place or help them figure out how to fine tune what they’re already doing.

Vera Fischer: Well, that’s interesting Alaia. What I wanted to do this time around is I wanted to start with you know let’s say, let’s do a little bit of role playing where you’re coming in and I’m a business owner and you’re going to come in and talk to me about this business systems strategy if you will. How do you get started with a company that has hired you to do this?

Alaia Williams: Yeah. The first thing that I do is ask people what’s working and what’s not working. I think that can throw people off sometimes because they feel like nothing is working. You know, sometimes they feel like absolutely nothing is working and that’s why they’re calling me in the first place but I think sitting with that question gives them a chance to identify what is working properly and realize that not everything is broken. I think that sometimes what can be intimidating when people think about working with me or someone like me is that they think I’m there to upset the apple cart and throw out everything that they know and believe and tell them everything is wrong. That’s not the case.

Sometimes it’s about a simple light bulb moment. You know, you may have a system and you’re just not using it properly. You don’t know the full capabilities of that system and if I can help you leverage that existing system better, it’s going to save you time and money and it’s probably going to save on training costs and time and all of that good stuff. I always start with what’s working, what’s not working. I ask people where they want to go. You know, what is your vision for how your business is working on the back end. I ask questions about how they want to grow their team and not just in terms of who they want to hire but where that team is. A lot of people work with virtual teams. I do. But there are still people who are working with you know teams in person. You know, you have employees so there are people who have teams on site, remote teams, so it’s important for me to know how they plan to grow their team so that I can suggest systems that are going to fit with the team structure and dynamics. Those are some of the introductory things that we get into before we dive deep and drill down into different areas of systems in their business.

When to Hire a Business Systems Strategist

Vera Fischer: Is there a part of the business journey that the business owner needs to be in before they can hire someone like you to do this or can they be at the beginning of their business or you know, we really need you to have at least a year or two of business ownership under your belt? I’m just curious how far along someone needs to be.

Alaia Williams: The answer to that is yes and no and I’ll tell you why. I think that people could work with me at any point. I always say the earlier the better. Yesterday was better than today, today is better than tomorrow and in my dream world, people hire me before they launch or when they’re in the launch phase but realistically most people who are starting business, especially if it’s their first business, they’re not thinking about systems. They’re not looking for someone like me, they don’t know to look for someone like me. You know, if anything, they’re thinking about the business plan. Oftentimes, especially these days, people are thinking about marketing and what they’re going to do with social media. I get it. I do marketing systems and stuff like that too but they’re not usually looking for people like me.

Usually when I work with someone who is just starting out, they have a day job, they’ve been running the business on the side and they find me when they’re ready to take their business full time. That’s usually the case. Like they were already running it as a side business and now they’re trying to step it up. The majority of my clients and the ones that tend to be looking for someone like me are people who’ve been in business anywhere from three to five years. Sometimes it’s more but usually that’s a sweet spot because they’ve gotten over that initial hump. You know, we’ve all heard those stats that most businesses don’t last more than a year. They’ve gotten past that hump. They’re pushing forward, they’re trying to grow it, they’re trying to scale in whatever way they want to scale but they’re usually hitting a roadblock of some sort.

One of my clients, one of my longest running clients is a perfect example of this. When I met her, she was running a successful business with a great roster of clients. She was making good money. That wasn’t the struggle. Her challenge was that she couldn’t take on anymore and so she had a decision to make. She was thinking of going a different way in her personal life and so she literally said I don’t know whether to hire an employee and scale this or shut the business down entirely but I can’t think because I’m not organized and so even if I had an assistant or you know a mini me, I don’t even know what they would do because there’s no system or process for them to follow. Sometimes people really are at a wall like that where they can’t take on any more business or they want to start offering courses or branch off into products or whatever it is they’re not currently offering and they feel like they can’t do it because they can’t manage any more.

It’s usually some kind of wall or I don’t want to say tragedy but some kind of missed opportunity. Someone misses out on a major speaking gig, they miss out on a major project because they forgot to follow up or you know something of that nature. Usually there’s some kind of pivotal event like that or they’ve gotten to a place where they can’t function the way they’ve been functioning and they need some systems and organization to move forward. I find that that often happens in that three to five year phase but it can happen any time.

Why Both Systems & Organization are Crucial to Scaling Your Business

Vera Fischer: I think some of our listeners may be thinking to themselves, well I’m organized and I just don’t understand how you know, how I would need this type of a service, if you will. Talk to me, Alaia, about the types of levels of organization skill sets your clients have.

Alaia Williams: I have a lot of clients that are organized and systems, you know not having … Having systems doesn’t mean you’re organized, not having systems doesn’t mean you’re disorganized but I have met a lot of people who … It’s weird. I don’t know why organized on paper is coming to my head. It doesn’t quite make sense but you know you walk into their office and it’s pretty, it’s well put together but that doesn’t mean that they’re business is functioning. Systems and organization to me play together but they’re not one in the same. And so someone may be very organized but they may not have systems, they may not have systems that help their business run efficiently. They may not have systems in place that help them scale. Some of my most organized clients that you know have all their files put away and labeled correctly and have a beautiful space that looks more organized than mine, they suffer from some of the things I was mentioning just a minute ago.

You know, they’re missing out on opportunities because they can’t keep track of what’s coming through or they don’t have a process in place for their team members to check in on what to do and they’re relying entirely on email to check in about things. Depending on your business and your team, that may be okay but for most people relying on email as a project management tool is not a great way to do things. You know, having your space organized, having your papers organized is great. Don’t get me wrong but that doesn’t necessarily mean that you have the systems in place that you need to be running the best business possible.

There’s kind of that visual organization and then there’s the deeper level of organization and systems and what I call having a strong foundation. I think of it from a practical day to day perspective. Like the systems I have in place just make it easier for me to get things done, they make it easier for me to remember things that otherwise would probably escape my brain but if you are building the kind of business that you want to scale and potentially sell and make an exit from, people are buying your systems. They’re buying the way that you do things and the way the business is run. If that’s your goal, if that’s your end game, it is vital that you have systems and processes in place and documented. That’s like a whole other level.

I mean my stuff is in place and documented but that’s not what I have in sight for my business but it is for a lot of my clients and so it’s very important to have that deep layer of systems in place so that you can grow and scale the way you want to and sell if that’s your goal.

Vera Fischer: What is the best mix? The documentation is something that’s really important and I absolutely agree with you. When there is an exit strategy in place for a business, people are buying the magic and all of that is documented and is that processing system so that when you pull away the prior business owner and insert the new one, they should at least get some of those same results that you were getting from that business, correct?

Alaia Williams: Right, right.

Vera Fischer: Right.

Alaia Williams: The whole point is they don’t want to start from scratch.

Vera Fischer: That’s why they’re buying –

Alaia Williams: That’s why they’re buying a business, correct. What is the good mix between there’s so much technology out there and project management software and this, that and the other. And there’s just sometimes the comforting three ring binder.

Vera Fischer: Oh yeah. oh yeah. What is the great mix when we’re talking about “documenting processes”?

Alaia Williams: I’m very pro-analog. As much as I love systems that are online, systems that automate, there’s a lot to be said for you know pen and paper or printed out paper. I mean, people ran businesses for hundreds of years before the internet and computers even existed. You know, these tools make it easier for us to do business in the modern age but it’s not the only way of doing things and I like to have a mix of analog and digital myself. Even though I use Google calendar for example, I still use a day planner that I write in every day because there’s something mentally for me that is more impactful to write things down and physically check things off my to do list. I keep things in a project management system but I plan my dad every morning and I write down the things I specifically need to do today.

I do that mix. And I love a good three ring binder. I think when it comes to documenting processes, it’s great to have both. It’s great to have the systems documented, the processes documented and easily accessible online, whether it’s through a company wiki, Google Docs, Dropbox, it should be stored somewhere that’s easily accessible because if you change a system, if the key stakeholder involved changes, you need to easily be able to update that documentation and that’s pretty common because most people have their employee handbooks online in some way. Most likely it’s in digital form somewhere. But having a printed out copy is nice to be able to hand people, to be able to sit in a meeting and review with people, and sometimes it’s easier depending on what the process is, it can definitely be easier in certain circumstances to have a physical printed out copy. I’m not anti that. I believe in having as little paper as possible but I’m definitely not one of those people who’s like you’ve got to be a hundred percent paperless.

I think that there’s a mix to be had and it’s all about finding out what’s right for your company.

Vera Fischer: Exactly, exactly. You know, one of the things we do here at the agency is we use infographics for processes so that we can make them, put them on the wall.

Alaia Williams: Yeah.

Vera Fischer: That way it really slims it down enough to where you hit those key points and if people need more then there’s another place to go to get more information if they need it.

Alaia Williams: That’s a great idea. I love that. I haven’t seen that done yet but I love that.

How Alaia Educates Business Owners on the Right Systems

Vera Fischer: Alaia, how do you educate those business owners and their team members on the system that you’ve recommended and are now implementing for them? Is it a workshop? Is there a series of workshop or meetings? I’m certain it just can’t be one and done because I think it needs a little bit more repetitiveness?

Alaia Williams: Yeah. You know, people usually work with me in a couple of different ways. There are the people who feel completely tech savvy and they may just come to me for a strategy session where my process covers eight different areas of business so I’ll walk them through that or like hone in on an area that they have identified as their problem area. Talk about what’s going on in this business and then they take my recommendations and implement them. That is very rare and again, that is for the, you know, tech savvy and competent. Those are the people who are they know, they’re good with tech, they just aren’t sure what to do. Often times those are the people that I mentioned before that have already been running their business on the side and they just don’t know what to do now that they’re making the leap into full time and they just want to make sure they’ve got the right stuff in place.

That’s rare. Most of the time what happens is I take them through that strategy or audit process, make my recommendations and then I’m there to help implement and train. That’s training them, training any team members who need to know what’s going on. Sometimes there’s some documentation involved. Sometimes I’ll share videos with them that I made for either other clients or for a class, I also run a program called Systems School. I’ll have demo videos that they can have access to. It’s really up to them how they learn and how they’d like to spend their time. But I’m there to make tweaks. I like to do follow ups so you know, I always make the best recommendations I can. My clients try to be as honest as they can but sometimes people realize I held this back or this isn’t really something I like or this isn’t working and so I like to follow up because it’s not always perfect. We may need to tweak either how you’re using the system or tweak what you’re doing entirely but it’s about being honest.

As I mentioned in the beginning, it’s not that most people don’t have systems, they’re just not the right systems or they’re not fully utilizing them so we have to get systems to a place where we’re comfortable with them, where we’re happy with the choice we’ve made, otherwise we won’t use it. Most people I encounter have systems in place and that oftentimes means you know, software as a service. They’re paying a monthly subscription fees for something and they’re not using it so they’re just wasting money. We want to make sure that you’ve got the right system, it is working well for you and if it’s not, let’s scrap it and find something else. You know, so I tell people it’s not set in stone, don’t be afraid to make changes and so I’m there along the way until they’re happy with what’s going on. They may come back down the line or just need a check in on something and I pop in and check in and that’s kind of how it works.

Vera Fischer: It’s so interesting when clients take on those types of software systems and they pay that money and the part of the fact that it’s a human being that has to enter in the information in order for that to work is just lost on some people, it’s like well it was automated. Well, yes.

Alaia Williams: Right. But you have to do something.

What to Do When a System Implementation Goes Wrong

Vera Fischer: You do have to do something and you know, sometimes it’s just too overwhelming the software or it’s not, it doesn’t do all the things that need to be do so I absolutely agree with you. Has there ever been an instance where you’ve worked with someone where you know it just, the systems that they had they thought were working were just a complete failure or you had to go in and do a part two because what you had set up they just weren’t gelling with, anything like that you want to share with us?

Alaia Williams: Oh yeah. That’s happened a couple of times. The most recent client that comes to mind, she’s actually been really easy to work with and she’s one of those people that I mentioned that’s pretty comfortable with technology. We implemented, she wanted a CRM. She worked in the financial industry, was used to the tools designed for that industry and she wanted a CRM primarily something to track contacts with and so I made some recommendations. She picked the one she liked best, I trained her on it. She was excited at first and then a couple of weeks later she swung back around and said hey, you know could you step in and create some workflows for me? This just isn’t feeling natural and so I sure you know because I can do work flows in five minutes. I hopped in and did that and then she’s like yeah, you know I really just think this isn’t working for me.

I said hey, that’s fine. What do you like about it? What do you not like about it? You know what do you want right now because you hadn’t jumped into this full time when we put this place and now you’re in full time. You’re running your business. What do you feel like you need? When she told me that I said okay, great. Well here’s a couple of alternates. Here’s what I think. You know, we tried out a couple of things and now she found one that she likes. I think it was such a painless process and neither one of us felt like a failure. She didn’t feel like a failure, I didn’t feel like I didn’t do my job because she was open and she understands that it takes a little bit of trial and error and I think that’s what so many people are afraid of. They’re afraid of the very first thing not working and so they just don’t want to do it at all. But that trial and error can really help you get clear on what you actually need.

The system she ended up with does exactly two things when she thought she needed all of that other stuff before. We ended up landing on something that was way more stripped down than what she started with so sometimes what you end up with is much simpler than what you thought you needed. You have to be willing to play and be in that process but you know at first I had that little of panic like oh no, she’s not happy with the suggestion I made but she was so open to the process and to trying things on that it ended up just going really smoothly.

How Alaia and Her Team Measure the Effectiveness of a System

Vera Fischer: And so whenever you are working with clients and how are you measuring the effectiveness of that particular system that you’re setting up aside from the fact that the client is happy? Are there KPI’s that you put in front at the beginning of the engagement?

Alaia Williams: Depending on the system, yes. It could be challenging to put a KPI in place if it’s something that they’ve never like really gotten into before.

Vera Fischer: Sure.

Alaia Williams: But yeah, you know one of the things I check in on is are you actually using it? So not just are you like happy, does this feel good? But are you using the system? Is it making your life easier? Are you saving time? A lot of why people are looking for systems is because they’re doing things manually. Again, they’re doing invoices in Excel or something like that and not keeping track of who is paying but if you have a system that’s sending out late invoice reminders on your behalf and your payments are now automated, like that’s saving you time and it’s saving you money. I check in on things like that. You know, has any follow up slipped through the cracks since you put your CRM in place and if so, where was the misstep? And often times again, sometimes the system is not the right one for them but oftentimes when I ask that question, it’s that they never put the person in the CRM to begin with.

So many times the “failure” or the missteps happen when people aren’t using their systems and it’s not that there’s so many great systems out there but especially when it comes to ones that do invoicing for example. That’s an easy example. An invoice is an invoice. They all do the same thing. Don’t stress about whether you’re using Harvest over Fresh Book. You know, one may be better because it integrates with other systems you use but on a base level, they do the same thing. What’s more important is you have one in place and you’re using it.

Vera Fischer: Right, the invoices are actually going out.

Alaia Williams: Yeah that’s the important part. So you know people sometimes will stress that they’re using the best thing and do they need to use the biggest name and the flashiest one and the ones that all the online business gurus are talking about and it’s like no, especially not if your business can’t afford it. You can grow into that if you really need it but what you need is a system that gets the job done and so many of them do the exact same thing. Pick one, stick with it and then if it doesn’t work you can switch it up but if you stick with it and use it the way it’s intended, most likely you’ll love it.

How Long a Typical Engagement Lasts for Alaia and Her Team

Vera Fischer: Well, Alaia, one last question before we talk about your next challenge, how long do your typical engagements go? Aside from the follow up and the check in and all of that, just from start to implement ion? Is that a monthly, how does that work?

Alaia Williams: With a lot of people it takes less than a month, I know this is going to sound funny but there are people who hire to me and aren’t open to change, which sometimes makes me question why they hired me.

Vera Fischer: Right.

Alaia Williams: But they’ll put up that resistance and I think it’s because they’re not as ready to make big changes as they think that they are but for the clients that are on it and ready to get stuff in place, I mean as long as our calendars align, we could make changes in a matter of days. It could be two weeks or less. But you know if we’re both busy or they need to go at a slower pace than sure, it might take a month but for most people that work with me there’s no reason that it needs to take that long. Depending on what the system is, there may be tons of information that needs to get into the system but for the most part, that isn’t the case. You know, getting started with email marketing, I always tell people why are you putting it off, you know? You can get that system set up two hours, less you know depending on how scattered your contacts.

Vera Fischer: Right.

Alaia Williams: Depending on how many systems they need to put in place, what needs to be integrated, I mean it’s just a matter of a couple of days. It’s not as complicated as people often think it’s going to be and they’re so happy when they do it and yes, obviously working with me but even on their own. You know, once they finally get around to doing it they think why did I wait? You know, why did I wait so long? This was so easy to do.

Upcoming Challenges for Alaia

Vera Fischer: Great. So let’s talk about your next challenge for your business.

Alaia Williams: Next challenge for my business is actually relaunching my Systems School course. I’m really excited about it and it’s something I released at of 2015 and I’m bringing it back. I think the challenge for me is setting it up in a way that it’s going to be most beneficial to the people that it’s designed for.

Vera Fischer: Wonderful. So Alaia, you’ve shown us that processes are needed to get the work done and have provided a few of the nuances that our listeners need to hear regarding the execution of a successful system, before we go, let’s close out today’s discussion with any final advice you want to share, anything we may have missed and then tell us the best we can connect with you.

Alaia Williams: Yeah I think, I said it a few times but it’s that important, you know don’t wait. Today is better than tomorrow. Really think about what systems you need to put in place to make your business work better. You know, what’s going to take stress off your plate and make you more efficient? Ask yourself if it’s something that you can tackle on your own or if you do need help from me or someone like me.

If you can’t step outside of your day to day and objectively analyze your situation, you may need to talk to someone else but don’t put it off because the process, as long as you’re clear about where you want to go and how you want your business to run, the process can be quick and pretty darn painless and you’ll feel so much better on the other side. That’s my big encouragement, no matter how you approach it, just dive in and make changes, nothing is set in stone.

And the best way to you know get ahold of me or check out any of my resources or anything is to go to my website. I try to keep it all there. It’s alaiawilliams.com and I’ve got resources, product services, the course, it’s all there.

Vera Fischer: And listeners you can also in the show notes at systemexecution.com, when Alaia’s interview is live on our website, you can go there and get her URL as well.

Well, System Execution fans, no matter how many notes you took or often you re-listen to this episode, remember every successful business uses systems to drive to a better outcome. Alaia, it’s been great to have you on the show and thank you so much for sharing your insight with our System Execution listeners.

Alaia Williams: Thanks again for having me. I hope the information was beneficial for your audience.

We hope you found this episode of System Execution enlightening. For free examples, case studies, e-books and more, be sure to visit systemexecution.com/resources. Contribute to the conversation by reaching out to Vera directly on email at vera@systemexecution.com. Until our next episode, thank you for the privilege of your time.




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