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Wendy Keller

Episode 13: The Value of Platform Building, with Wendy Keller

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles’ then-second-largest Spanish language weekly, La Gaceta. She is the author 31 published books under 9 names, plus dozens of self-published books, and is responsible for over +1,500 deals sold for other authors – including 17 New York Times best sellers and 9 international best sellers. She not only gets to live her own “writer dream”, she and her team at Keller Media get to make that dream come true for lots of other people!

Wendy writes, speaks and consults on business topics including: brand building, publishing, speaking, platform building and marketing (a book, a speech, a product or a service). Keller Media trains people to become (more) successful authors, speakers and entrepreneurs.

What you’ll learn about in this episode:

  • Wendy’s background
  • How Wendy got into platform building
  • Why platform building is more than marketing
  • Wendy’s Biz Quiz for figuring out the kind of platform that is best for you
  • Why you don’t have to everything and be everywhere to build a platform
  • How Wendy customizes platforms based on her clients’ goals
  • Assembling the right equipment for starting to build your platform (ex: if you’re starting a podcast, you need audio equipment)
  • Testing your content against the real world, figuring out what people respond the most to, and leveraging the heck out of it
  • Why you need to run Facebook ads — and how to do it effectively
  • How to spend your marketing budget
  • What to do when response starts to wain
  • The screening process Wendy and her team do before taking on clients
  • Why speaking for free can be a good strategy in the right industries
  • What’s next for Wendy

Ways to contact Wendy:

Transcript:

Welcome to System Execution, the strategy and system behind today’s successful companies. Systems can make or break your company but here, we’ll solve your physical, technological and psychological systems issues by connecting you with experts that have succeeded in overcoming those challenges in their own business and providing you the guidelines and tools you need to implement those same strategies for immediate results. Now, here’s your host, Vera Fisher.

Vera: Welcome to System Execution, a podcast devoted to using processes and systems to drive to a better outcome for your business. I’m Vera Fisher, your host.

All businesses, no matter the size, relies on systems. Some of these are physical systems, such as factory. Some are technology like project management software, while others are psychological systems, such as checklists and organizational charts.

Many of these systems will overlap in your business and in your personal life. Today’s guest, Wendy Keller, will be discussing a fabulous system that has contributed to her success. I would like to tell you a little bit about Wendy because she is a rockstar.

Wendy Keller is an award winning former journalist, a respected literary agent, an author, a speaker, a claimed book marketing consultant and branding expert.

Wendy got her first job as a newspaper reporter, as a 16 year old college freshman. Since then, Wendy worked for PR Newswire, The Knight Ridder Newspaper Chain, Managing Editor of Dateline Magazine and as an Associate Publisher of Los Angeles, then second largest Spanish language weekly, La Gaceta.

She is the author of 31 published books, under 9 names, plus dozens of self-published books and is responsible for more than 1,500 deals sold for other authors, including 17 New York Times bestsellers and 9 international bestsellers.

Welcome to System Execution, Wendy.

Wendy: Hey, thanks for having me. I’m so excited, Vera.

Vera: Wendy, I have given System Execution listeners a brief glimpse into your background, so please take a minute and tell us more about you and your experience and then we’re going to dive into the system that you’re going to share with us.

Wendy: Oh, thanks. Well, my background is in writing and journalism, as you all heard and that thing that few out of that, is I decided to help other people get themselves published and from there, I started with screenplays. Don’t do those anymore. Now, I just do books and then I learned a lot of things about the speaking industry, so I really specialize in non-fiction authors and speakers and because I’ve worked with so many of those, it grew into really helping people build their platform.

Platform is a buzz-word right now, as you all know. In this world, in this economy, it’s how you can stand out from the crowd and get people to rally around you, so that they buy whatever it is you’ve got to sell. A book, a speech, a widget, whatever it is.

Vera: That’s really cool and you’re right. Platform is a buzz word and it is so important to individual success in this business climate, in today’s world, so much so, that that’s what we’re going to talk about with you today, Wendy. You’re going to share with us your process for platform building, so let’s get started. Tell us how you became so good at platform building.

Wendy: Well, thank you for that question. I guess that having helped thousands and thousands of people now, who want to become authors and speakers, many of whom run themselves straight into a brick wall and some of whom actually apply the principles of platform building, although they of course, weren’t called that when I started the agency in 1989 but these elements together, I started to notice that they really make a difference and it’s made such a difference because the authors I represent to New York publishers or the speakers that I present that do well, are the ones who have the platform, so it didn’t take long to figure out that the elements of platform building were critical to success as an author speaker and then I noticed coaches consultants and then I noticed every business needs these elements because it’s more than marketing. It’s more than branding. It is creating a consistently reliable presence in the world.

The first thing, once I started to recognize how important that it is and it gets more important every year, at least in the industries in which I am most effective but it is so critical and what’s even more critical, that I’ve learned over these years, is that the person who is considering building a platform for themselves, like a author or a speaker or for their business, they have to really start with what their own natural personality and gifts are. It’s so important.

In fact, to launch this new book I just wrote, The Ultimate Guide to Platform Building, we have a free assessment. You don’t even have to buy the book. Just go to our website, KellerMedia.com, KellerMedia.com/bizquiz and take the quiz to find out what kind of platform you would be best at building because I can’t get a client who is soft spoken or hideously ugly. Seriously, or they feel bad about themselves and they don’t even like looking in the mirror. I can’t get them on television and Platform can be built by television.

You can’t put a client who doesn’t really speak English well, doesn’t write, doesn’t want to delegate or for whom English is not a first language. You can’t really turn that person into a successful blogger to build their platform because it takes them so many more hours to do a blog than somebody who has a natural gift for writing.

There are many ways to build a platform but you have to pick to step one, is to really figure out what you are good at and that’s what the Biz Quiz on our website does. I didn’t have that for a long time but now it really is helping people pick what’s their low hanging fruit because you shouldn’t do what’s hard for you and another thing is a lot of people think I’ve got to do everything. I’ve got to do Twitter, I’ve got to do Facebook, I’ve got to write blogs. I’ve got to do a podcast. I’ve got to do and they get themselves in these places of worry where nothing actually gets done.

The first step is to figure out what your resources are, both your aptitudes or talents and also if you have any money. You can go and get one of the premier companies in the world, Predictive ROI, to give you the ability to do a platform and all you’ve got to show up is be a star but if you don’t have the money for that, well then, in my book I talk about how to start it on a shoestring. Right but you start on a shoestring, it’s going to take you longer to build it. Right, so you have this whole spectrum of things that you can get into, so you look at who you are, what you’ve got and that’s the foundation of figuring out what kind of platform you want to build and then you start to think about what you want as an outcome.

Vera: Wendy, whenever you’re working with clients and you’re taking them through this process, how much education do you have to do on the front end, just to get them to understand the words that you’re saying to them?

Wendy: Well, it’s a pretty interactive process, when I actually do consult someone and I have already figured out where their platform is or isn’t by the time we have that first conversation, so I usually start out by asking them to take the quiz and the second thing is, I start talking to them about what outcome they want.

For instance, if you’re hoping to sell your book or you’re self-published and you’d like to make it sell more than the traditional 117 copies that a self-published book sells, I’ll say, “Okay, well, these are the things that you might want to do, given what you have and what kind of numbers you need to meet to get your next goal.” Right, so if a person, to use an author as one example, if a person is writing a book to try to get more customers, then there’s one strategy. If they’re trying to do it because they want to write books for the rest of their retirement, that’s another strategy. Right, so you have to customize this material to the individual.

Then, on top of that, many people don’t really know what they want. They just more money or they just want to make enough money to be able to sell the business because it’s showing itself profitable. Those are different strategies also but when you have a clear goal in mind and you know what your personality, your talents and your resources are, now you’re in a position to start to take options.

I don’t actually spend a lot of time talking about that because once we determine where you’re at and you can do this on your own but once you determine where you’re at and where you want to do, then it’s just a matter of putting the steps in place, the systems, as you would call it, Vera, to get there, whatever elements of platform building you want to use. Writing or speaking or podcasting or whatever the pieces are.

Vera: Whenever you’ve gone through step one and you’ve done the Biz Quiz on your website at KellerMedia.com and then we move forward and you’re having a conversation and you’ve identified the strategy, then what’s the next step?

Wendy: Well, if you say that you have the bandwidth to do, as an entrepreneur, for instance, if someone tells me … This is really common now, that I’m also working just with entrepreneurs, who may or may not care about being a speaker or an author ever but an entrepreneur, I’ll say, “Okay, so the first step is to assemble the physical tools, if necessary.” For instance, you Vera and I, here in my office, I have a microphone. I talk to an audio engineer. I put this in my book, I actually interviewed him but I talk to a preeminent audio engineer here in Los Angeles, who does sound recording for major record labels and music stars and I said, “Okay, so what microphone should I get?” I got that microphone. I got the setup. I look into the technology and I said, “Okay, now I have have the technology and now I need to know how to start”, so what do I need to do if I’m going to do a podcast or in my case, if I’m going to do a audio based series that can help people learn, an online learning system.

Okay, so what do I need to do and what’s the technology, so assembling the tools. If you were going to make something, you need to assemble the tools. You need the wood and the saw and the nails, if you’re going to build something physical.

You get the tools together, once you’ve chosen the strategies. You may as well start with the best tools to get the best results, if you can afford it. The best you an afford is fine and then you need to start putting the pieces together, probably doing a little bit of practice, to make sure you’re good. You’re probably not going to just start out being a genius and you run through it a couple of times until you get a little familiar with it and then you start to test the content of whatever it is. This is a really important step that most people skip. You start to test the content against the real world.

You can say, “I want to build a podcast that’s going to help people grow their business” and you can find out that, Gee, there’s a lot of competition in that space and so if they’re smart, like you are Vera, they’re going to say, “Oh well, you know what? Talking about systems is very interesting.” Anybody whose read Michael Gerber is going to be interested in that. Anybody who’s read Al Dunlap is going to be interested in that. Anyone who admires Henry Ford and the industrial revolution and how it changed the world, is going to be interested in systems as a way to grow a business.

Okay, so now you found a niche within the wide open space of business podcasts just in that one little part of your business, so you when you guys do what Vera did, by starting to say, “Oh, more people respond to me when I talk about systems than they do when I talk about how to be happy at work on my podcast. I’m going to go where the bread crumb trail is leading me” and you start to respond to the market with what you’re putting out there.

You can do it in any form or format. Platforms can be built a billion different ways with different rubix cube interactions. When you start to listen to your audience in the format that you’ve chosen, how many respond to this podcast, how many people respond to this blog, now you’re on the right track. Now, you’re moving in a direction where it’s just a matter of once you figure that out, then you leverage the heck out of it and you’ll be successful and opportunities will open that you can’t even imagine right now.

Vera: Wendy, I want to stop for just a second and do a really quick level set because at this point, everyone’s excited, right? Everybody’s going and like, “Yes, we’re going to do this.”

Wendy: Woo hoo! Woo hoo!

Vera: Right? In our “Got to Have it Today” mentality world, the time it takes to actually get through step one and step two that you just described is not 24 hours.

Wendy: It’s not because if you took the Biz Quiz, there’s 20 minutes of your life, then you decide which one you want to do and then you go to Staples or you go to sweetwater.com or whatever and you buy your stuff. You’re done. Go ahead, get started. Let’s do it as soon as it’s delivered. I don’t know why you’d wait.

Vera: There you go. That is so perfect, so when you’re getting that reaction and testing that content, do you prescribe, “Hey, you should be doing this and do this in a week long period or a two week period”?

Wendy: The content testing takes the long part. Yes, so the content testing, I learned this from Jay Abraham. When I was a young woman, I used to speak at Jay Abraham events. He’s in California like I am, Southern California and Jay Abraham taught me a principle that I think is absolutely outside this world genius as everything he does is.

Let’s see. How can this work best? Let’s take the example of, you started a Facebook public figure page and now you’re going to start blogging. You have this idea that you’re going to be a famous blogger tomorrow. I have a client that started blogging about a year ago, I guess, and she wrote me this past summer and said, “Wendy, I did everything you said”, which will not be true by the time we get to the end of this story. She said, “Wendy, I did everything you said and I already have 117 likes on my page and it had been a year, so I’m sure she’s doing something wrong and that’s this step and here it is, the Jay Abraham piece, so because Facebook only shows 4.9% of your audience, anything that you put out. Right? That’s their new thing. You really need to make sure that you’re boosting the post.

My client, Perry Marshall, does a book called Facebook Marketing. You can get that book. It’s great. It’ll explain it in more detail but when you boost a post, you put a couple bucks, 20 bucks, 10 bucks on a post, to make sure that the people see it. That’s how Facebook makes most of their money. Right? Advertising revenue.

You make sure that your post gets under the nose of either people you choose or the friends and people who like your page already, whatever it is. You do this carefully, so this strategy and I teach this in my book but I’ll say it here.

Let’s take you, Vera. I’m sure you already know this but let me use you as an example, please.

Vera: Absolutely.

Wendy: Thank you. Let’s say we take the idea of systems. She already knows she wants to do something on systems but is it personnel management systems? Is it macro systems for a business? Is it running a business by org charts or a to-do list? She’s going to break it into these four components.

If you’re new to this and you want to test your content, you break your main subject into four or six components. Right? Then, you write two blog posts that are 100% focused on just that little sliver. Right? Just that little sliver. Now, you make sure that it’s a fair test, so you mix up when you run them on Facebook and this is only a short-term process, to give you the indication of where your audience is most responsive to you and let’s say you’re going to run on Tuesday and Thursday mornings at 10 AM, your local time. You put blog from sliver A and blog from sliver C out there on the Tuesday and Thursday mornings and since you’ve written two on each sliver, you have eight.

You repeat this process week after week, shaking them up, until you’ve run out of those blog posts. Meanwhile, you’re taking exact notes. You’re noting when you posted. You’ve noted how much you’ve boosted it. You should boost them all for 20 bucks when you’re starting. It won’t cost you more than 160 bucks. Right? 20 times 8 blogs and now you’re noticing how people are responding and if you have double the answers, even if the difference is one has two and one has four, that’s double. If you have 60 people who like 1 and 5 people like all the others, you know you’ve got something that’s a winner in that one that got 60.

Now, you take that sliver that got 60 and yes you need to do this that granular. Now, you break that into four sub-topics again, so you’re even more granular, even more detailed. You write four blogs on those four slices and you repeat the process. 20, 20, 20, 20. If they all perform pretty well, you know this is a general category in which you should build your success but again, if one of them totally doubles or does even better than that, now you can say to yourself, “This is the niche. This is what the world wants from me right now” and you start to build your content, your online training, your [inaudible 00:18:01], whatever other things you’re doing to bring customers to your store or your website to build your mailing list, to bring meeting planners who want to speak to you. You change your speaking topic to that. You write a book on that. Whatever you want to do because now you have a response that makes sense.

That’s the way to test it. Jay Abraham’s model goes like this going forward. One you have a winner, right, you have a winning ad, you put 75% of your marketing budget. This is for after you’ve done the test. You put 75% of your marketing budget on the thing that’s doing well and you put 25% of your marketing budget on the wild card, on something else.

While you’ve got 75% of your money on this, over here, every now and then, you just throw something into the mix to see what happens because every now and then, you’ll get inspired to get a new idea.

Now, if that 25% suddenly overperforms, you just make the shift to that and put 75% on that and go back to the 25% test model. That way you’ll never lose a lot of money and it will be genius and you will become famous in your niche. At this time in history, the people who do the biggest things fastest are those who have the guts to stake their claim on a specific niche.

Vera: Oh, that’s very inspiring, Wendy. That’s good.

Wendy: Thank you.

Vera: That is exciting, so tell me more about the woman and the 117 likes. What happened?

Wendy: She didn’t do any testing. She thought that she could skip the $20 a shot, eight part process. She just decided to start blogging and she just wrote blogs and posted them and she didn’t pay attention to the analytics. Analytics is key when you’re building a platform. At least for the first year until you become established as a great thinker in your subject matter. You’ve just got to watch it. You’ve got to pay to play a little bit in the beginning but you only have to do the $20 posts for a while, until you know and then you can, when you’ve got the 75, let’s say after you’ve done these tests, $20 is left in your entire annual marketing budget, God forbid. Now, you’re putting 15 bucks on those posts related to the popular topic and that $5 boost on the one that is your wildcard and you just continue until you have enough money to do whatever it is you want to do in a way that gets that kind of attention. Platform building is cool because it doesn’t take a lot of money. It just takes some smarts and a little elbow grease.

Vera: You know? That has been my experience, Wendy. You’re absolutely right on that. It takes elbow grease and you do not have to spend tons of money on this. You just have to be committed. There’s a commitment, there’s a consistency and follow the directions.

Wendy: Yeah and I was being interviewed for some magazine article a week or two ago, I don’t remember now. Anyway and he said, “What’s the most important thing you’ve learned in all your businesses in all your life?” and I said, “That you have to listen.” Right? If you’re trying to build a platform, your job is to put your ear to the ground and see what the world wants from you. People come to me with book ideas because I’m a literary agent among other things. They’ll come to me with book ideas all the time and you can tell that they’ve never actually looked to see if there are similar books. There aren’t in whatever case, in most cases or there are so many similar books that you’ll never get your space because you don’t have a platform.

They’re not listening to the market. They’re not listening for that responsiveness but the secret to success is to find that [inaudible 00:21:37], that energy flowing through the culture and jump on it, so that you’re first or that you’re the best or that you grow the fastest and then the market will carry you to your goals. Right? That’s the secret. Where’s MySpace today but look at what Facebook has done? You’ve just got to be in there.

Vera: Absolutely. I think your next step after all of this and I could be wrong but it could be analytics, is the listening part, as the next step of this platform?

Wendy: Well, analytics is certainly, certainly important and analytics, if you’re a geek like me, analytics never ends but you can kind of coast for a while after you’ve done the Jay Abraham test of the 75/25 for a couple of months and now you’re in this place where you’ve accomplished the responsiveness and if the responsiveness suddenly starts to wane, there are things you can do. Right? You can say, “Okay, is it the format? Is it the content? Have I said everything I know on this topic?” If you have, start reading books and articles and research projects. Right? Find out what else is new and interesting.

All of this knowledge does not have to come from you up on Mount Olympus, so diversify, start to interview other people and when you want to really build your platforms, after you’ve done the analytics and you’ve got something going, now the next step is to do what Vera does. Right? She makes important valuable connections because she’s interviewing people who are thought leaders in their own subject matter and they lead her to other people and before we came on the show, I was telling her, “Let me introduce you to a couple of great guests for you.” Right? Some of those people might turn out to be her clients some day.

This is a great opportunity for you to finally network with peer level people and people who are above you. This is a chance to move your way up the industry, so that you become famous. Even if you’re only just writing a blog and I don’t mean famous like Brad Pitt and Angelina Jolie. I mean famous in your industry. This is how you network your way into the people who really, really, really would like to know you and who can help you. They will promote you. They will refer clients to you. They will send people to your store. Whatever your thing is.

We did a book with a woman named Judy Robinette on building networking skills but having a platform is one of the best ways to build your network so that people come to you because they want to interact with somebody who’s successful, so now you’ve used the analytics to grow your platform, you’ve got people coming to you. Now, you leverage that by inviting key players in your industry or your niche or your town. You interview the mayor, whatever your thing is. Doctor, scientist, whatever your expertise is. Now, you can take that to the next level of figuring out now how this finished platform component can spin more easily without the effort it took to get to that level and you can go off and start another one.

Vera: Exactly and case in point, before you did come on the show, you mentioned to me, Wendy, that you did do a little bit of researching on me and my platform and there was information or there is information out there in a lot of different places.

Wendy: Mm-hmm (affirmative). I don’t do any media and I won’t even talk to somebody. That sounds snobby but my job is people constantly pitching me, “Will you help me grow my platform? Can you consult me? Can you help me become a speaker? Can you help me get my book published by Penguin Random House? Whatever, so people are constantly throwing themselves at me and we have a whole screening process we put people through, where we look at you online and if you don’t meet the criteria for an author or a speaker at this point, you won’t be speaking to me and not because I’m rude but because I’m not going to waste my time and you can do this same thing once you get to that level, where you’re able to choose your clients instead of having to always be beating the bushes, looking for the next one.

Vera: Oh, absolutely. Is there anything you want to add to this process, as far as building that platform? We have gone through the Biz Quiz and then we go through figuring out that content and the content testing and how important that is. I love that. The boosting, as the Facebook example that you gave and then analytics, absolutely. I’m a geek too. I love analytics. Data doesn’t lie. It just doesn’t. There’s no emotion, so then what? What happens after that?

Wendy: Well, when you get into the networking phase where you’re allowing your platform to introduce you to all the right people with all the right connections. Right? Like, for instance, with a speaker, they want to get speaking engagements. Some people want to speak for free because they know they can convert the room into customers, so maybe you have a B2C and you want to go speak to ladies clubs because you’re a gynecologist or you run a nursery where you grow flowers or you are a private tutor in Mathematics.

Whatever your thing is. Right? Maybe you’ve got a B2B model and you want to have … I have a client who is a B2B. His company builds websites and he’ll go and he’ll speak to an audience. He’s good as a speaker. Most speakers who are even poor as a speaker will close 30% of the room. He closes close to 50% of the room sometimes. He’ll go and speak to a little tiny group of 10 or 12 entrepreneurs anywhere. As long as they pay his travel, he speaks for free, even though if he were just a speaker, he could be doing $15,000 engagements.

He’ll go and he’ll speak for free and he closes so many people, he’s often leaving the room with $30,000 in contracts, so, of course he’ll go speak for free. Right, because he’s got that model. Once he gets to that point, now the other things open to him. He’s a guest on a lot of podcasts, he’s got another book deal coming with me, on and on and on because he built something.

The thing he does now is, when you’re a speaker, you get to meet the executive of the company that brought you in or the leader or whatever but he’s interviewing some of those people for the book and asking them their opinions, so that he can turn into a relationship, so that those people will not only promote him, they’ll bring him back to speak, they’ll tell their friends about him. He’s building a whole word of mouth campaign because of that and it just keeps growing and growing, so that the people who are attracted to your business … You don’t want to be a full-time platform builder but this allows people to be attracted to your business, in ways that are fun for you, that you think are going to be interesting for you personally.

Maybe you don’t want to speak. Maybe you want to write, whatever. It doesn’t matter but you get this opportunity to build your business strategically from that point by picking and choosing who you will interact with, so that they can help you and you can help them and give and take and that’s how you build a business, really. That puts anyone, male or female, in what used to be called The Old Boys Network.

Vera: Oh, I love that. That is just brilliant. I absolutely think this is so valuable for our listeners and this process or system of building a platform, we can get more information in your book. This insight is so valuable. To wrap up our discussion, let’s talk about what’s next for you.

Wendy: Personally?

Vera: Or professionally.

Wendy: Okay, I first of all, I want to say this, that if you go … We have another resource that can help some of you. If you go to KellerMedia.com/platform-book, which is the name. The book’s called The Ultimate Guide to Platform Building, so go to KellerMedia.com/platform-book. There’s a bunch of resources on that page. I totally forgot to mention this earlier but there are a bunch of resources, not just that assessment but there’s other things too that you can use to give yourself a leg up when you’re looking at what kind of platform you want to build.

Like, for instance, there’s a list of journalists, if you want to pitch yourself for podcasts or pitch yourself for magazine or newspaper articles, that kind of stuff. There’s all kinds of stuff like that, so what’s happened already, and the book just came out a couple of weeks ago, to my astonishment, is that instead of just consulting authors and speakers, in the least two years, I’ve started consulting business people, which is a lot of fun because I’ve done some really cool stuff like a paint manufacturer and a couple of retails stores and a doctor and a yoga studio. It’s been really fun for me and three of those people are doing books now but the really cool thing is, since the book came out, I’ve signed five new consulting clients, which is awesome.

We have the staff and the systems but they talk to me and then we help them find the people who can help them implement faster, keeps eyes on the analytics, all that other stuff. I’m really having a great time consulting and I’m really looking for interesting with businesses that they really want to grow, who are willing to do the platform stuff themselves. It’s really hard to delegate you being on television if you won’t go on television.

Yeah, so that’s what’s fun for me right now. I’m having a blast.

Vera: Awesome, so before we go, how can our listeners get in touch with you, just straight away?

Wendy: Probably go to KellerMedia.com/platform-book. Once you get there, there are numerous ways to get to us from that page. That’s probably the best way.

Vera: One last time, tell us where. I’m literally going to go do this after the show but where would we go to take the Biz Quiz?

Wendy: KellerMedia.com/BizQuiz.

Vera: Oh, awesome. Great.

Wendy: Perfect, great and if you guys write me back because we’re still in the early days of the book and if you do the Biz Quiz and then you use the contact form on our website, I would hear what your experience is of it and what you scored. We have the analytics to see what you scored but I like to hear it from individuals and what your industry is, so it’s always fascinating because there are things inside of each of you that are the keys to growing your business in magnificent, exponentially successful ways and this is one way to get on the right path to unlock those.

Vera: Well, Wendy, thank you so much. System Execution fans, no matter how many notes you took or how often you re-listen to this episode, the key is and you must know that every successful business uses systems to drive to a better outcome. Wendy, thank you so much for sharing your expertise and I’ve just been humbled to have you as a guest. Thank you so much.

Wendy: Well, you’re a doll. Thanks for having me. It’s been fun.

Speaker 1: We hope you found this episode of System Execution enlightening. For free examples, case studies, ebooks and more, be sure to visit SystemExecution.com/resources. Contribute to the conversation by reaching out to Vera directly on email at vera@systemexecution.com. Until our next episode, thank you for the privilege of your time.

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